MB-220: Microsoft Dynamics 365 for Marketing

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Marketing for businesses.

This course prepares you for the certification exam MB-220: Microsoft Dynamics 365 Marketing Functional Consultant which is one of the two required exams (the other exam is PL-200: Microsoft Power Platform Functional Consultant) to obtain the Dynamics 365 Marketing Functional Consultant Associate certificate. 

• General knowledge of Dynamics 365 products 
• An understanding of basic marketing principles. 
• Power Platform experience, especially in model-driven applications, is also recommended.

Module 1: Marketing Application Configuration

• Configure advanced settings
• Manage marketing content and template
• Manage LinkedIn and Power BI integrations

Module 2: Leads

• Create and manage leads
• Assess sales readiness

Module 3: Marketing Forms and Pages

• Create marketing forms
• Create marketing pages
• Manage internet marketing

Module 4: Segments and Lists

• Create and manage segments
• Create and manage subscription centers
• Double opt-in

Module 5: Marketing Emails

• Create Email Message

Module 6: Customer Journeys

• Create customer journeys

Module 7: Insights

• Marketing insights
• Customer insights
• Marketing execution insights
• Lead management insights
• Internet marketing insights

Module 8: Events

• Manage event planning
• Manage event execution

Module 9: Surveys

• Create surveys

Module 10: Results

• Review event and survey results